In recent years, Lingchuan County to take full advantage of the territory of the cool climate conditions, superior ecological environment, rich in Chinese herbal resources to Taihang Mountain Wangmangling scenic area as a leader, to Taihang one tourist highway as a link to the recreation characteristics of the village as a carrier to the integration of culture, tourism, recreation and health care industry as the core features of the cultural and tourism recreation and health care industry as a pillar of the county's economic leading industry to fully promote the ecotourism, summer vacation, and Chinese medicine recreation and health care products, to further call bright "cool win, recreation and health care" brand, Forest experience and Chinese medicine recuperation and other health and wellness tourism products, to further call the "cool win, recuperation Lingchuan" brand, and gradually formed the whole people, the whole region, the whole time the development of culture, tourism and recuperation of the new pattern.
Based on the ecological climate development of summer vacation industry
"After my daughter brought me here, I felt as comfortable as if I had entered an air-conditioned room." Beautiful landscape and cool climate, let Zhengzhou City, 84-year-old Liu Yanrong immediately decided, "I want to stay in Ma Ohdang Township summer vacation."
Lingchuan County, Ma Ohdang Township forest coverage of more than 90%, cool climate, abundant water, both the majesty of the Taihang Mountains, but also the soft beauty of the Jiangnan water township, known as the image of the "Taihang small Jiangnan", is the Central Plains tourists summer vacation net red hit the spot.
"We rely on ecological resource endowment, do enough to do the best 'landscape' article, continue to improve infrastructure construction, through the revitalization of collective assets and farmers idle resources, the development of a variety of forms of water recreation projects, built the Liangcang, the wind blowing to the River Terrace compound and a large number of lodging, farms, and selected Awarded the first 22 star-level 'Taihang family'." Liang Zhi, head of the township, introduced that this year, the township has accumulated the development of all kinds of lodging, farmhouse 202, received a total of more than 500,000 tourists, realizing a comprehensive income of about 27 million in tourism.
Lingchuan County within the territory of the forest coverage of 48.24%, the average annual temperature of 8.6 ℃, the annual maximum temperature of 27 ℃, the average summer daytime temperature of 20.9 ℃, the average temperature of 11 ℃ throughout the day, the anion content of 5,000-8,000 negative oxygen ions per cubic meter of air, and the immediate vicinity of Henan Province and the surrounding cities to form a dozen or so degrees of contrast, since ancient times have been Since ancient times, it has been known as the "cool resort", an excellent place for summer vacation, and is called "the back garden of the city of Central Plains".
Green water and green mountains are gold and silver mountains. In recent years, Lingchuan County adhere to the green ecology as the county's economic development of high quality of the biggest color and advantage, high standards and high quality to promote ecological governance and restoration, and continue to amplify the advantages of ecological resources, to do full "ecological + culture and tourism," "ecological + recreation" "Ecology + culture and tourism" "ecology + agriculture" and other articles, realizing the expansion of the recreation and tourism environment to improve the quality.
On this basis, the county based on the endowment of forest resources, relying on colorful forest landscape, refreshing forest environment, healthy and safe forest food, rich ecological culture, to "a county two base" pilot construction to accelerate the development of forest recreation industry, was identified as "national forest recreation base Pilot County", built Chess Mountain and Wangmangling two forest recreation base, as well as Zheshui Village, Dawang Village, small turned bottom village, Ohta Village, Zhuohe Village, five national forest recreation pilot home. The pilots have implemented corporatized operation to meet the needs of different tourism enthusiasts for recreation, vacation, convalescence, health care, old age and other life needs.
"We have developed ecotourism resorts of diverse types, different characteristics and complementary grades such as Xiyagou, Zhuohe and Wujiawan, and more and more tourists are coming here." Wang Shaoli, director of Lengchuan County Culture, Tourism and Recreation Industry Service Center, introduced that at present, the county has more than 10 ecotourism-related honorary titles, such as National Ecological Characteristic Tourism County, National Top 100 Deep Breathing Small Cities, National Deep Breathing Ecotourism Charming Famous Counties, and so on. In the first half of the year, a total of 3,104,400 tourists, an increase of 49.1%; realize tourism revenue of 1.254 billion yuan, an increase of 63.7%.
Relying on medicinal resources, wade out of the new road of integration of medicine and tourism
"The forsythia leaf has high medical value, and when made into forsythia tea, it has the effect of clearing heat and detoxification, and eliminating swelling and dispersing knots." In the production workshop of Native People's Comprehensive Agricultural Development Co., Ltd, Chairman Xu Xuemei is busy debugging and installing the production line. "We have built six medicinal tea production workshops, and in the first half of the year, we produced more than 30 tons of green tea, black tea and other forsythia tea series products, with sales reaching more than 5 million yuan."
"Our forsythia essential oil soap is sold directly to Shanghai, Guangzhou and other places, with a sales volume of 120,000 pieces a year and sales of more than 2 million dollars." Ltd. general manager Niu Xuyang introduction, the company and the depth of cooperation with major scientific research institutions, the development of essential oils of Chinese herbs and pure dew as raw materials for a series of recreational products, registered to create a "Taihang herb" Chinese medicine recreational products trademark.
Lingchuan County is Shanxi Province, "one county, one industry" Chinese herbal medicine base county and Chinese herbal medicine provincial modern agricultural industrial park. The county's existing distribution area of 1.26 million acres of Chinese medicinal herbs, distribution of up to 521 species, the formation of a certain production of more than 20 species, is the prestigious "Taihang Medicine Township". The unique "forsythia, Lucullus Codonopsis, Scutellaria baicalensis, Cicada metamorphosis, and flaxseed" are known in the industry as "LING WUWEI" because of their large production and good quality.
Relying on the territory of Chinese herbal medicine resources, Lingchuan County give full play to the Taoist herbs prevention, health care, rehabilitation, therapeutic and other functions, to create a provincial Chinese herbal medicine cultural tourism and recreation town as an opportunity to vigorously promote the deep integration of traditional Chinese medicine and characteristics of the planting, recreation and tourism and other industries, started the implementation of the construction of 200,000 acres of forsythia demonstration bases, and rapid advancement of the construction of the Chinese herbal medicine industrial park, has introduced the Shanxi Orchid Taixing traditional Chinese medicine, Shanxi Baicao Sheng biotechnology and other 15 leading enterprises of traditional Chinese medicine, research and development of traditional Chinese medicine mask, traditional Chinese medicine toothpaste, traditional Chinese medicine essential oil soap, forsythia tea, perilla tea and other more than 300 kinds of traditional Chinese medicine recreation products.
At the same time, the county also vigorously promote the construction of Chinese herbal medicine recreation base, actively docking with Shanxi University of Traditional Chinese Medicine, signed the "co-construction of" Shanxi University of Traditional Chinese Medicine recreation service base "agreement", with the advantage of Shanxi University of Traditional Chinese Medicine resources, in-depth cooperation in a variety of fields, and vigorously promote the "Recreation + Tourism "Project construction. Songmiao Village, Gujiao Township, the establishment of recreation service base and national medical masters studio, treatment of unhealthy diseases and other institutions, the establishment of moxibustion workshop, massage workshop, physical assessment, the old Chinese medicine room 4 Chinese medicine recreation function area and 9 medicinal baths; six springs Township, built a Chinese herbal medicine recreation industry science and technology park, Taoist medicinal materials and cultural exhibition hall, medicinal baths and medicinal diets; Shanxi Orchid Taihang Traditional Chinese Medicine Ltd. through the physical, film and television, Ltd. has built a 1000-square-meter Taihang Medicine Township recreational industry experience base through physical objects, film, television, pictures, VR and other technical means. Ltd. has built a 1000-square-meter Taihang Medicine Township experience base through physical film, video, pictures, VR and other technological means, which has promoted the deep integration of the "Recreation + Traditional Chinese Medicine" industry in terms of scientific research, product development, popularization of science and education, sightseeing experience, dietary practices, cultural heritage and other aspects.
Implementation of project-driven enrichment of recreational tourism
Hot summer. Lingchuan County, seven-color Taihang Tourism Resort newly built campground on the clouds again hot out of the circle. Tourists from all over the world or swimming in the pool to play, or at the foot of the mountain to practice golf ...... enjoy a pleasant outdoor life.
Colorful Taihang Tourism Resort is Lingchuan ecological and cultural tourism demonstration area based on the actual industry, and Beijing Earth Culture and Tourism Group signed a contract to promote the implementation of the "three batch" project. In December last year, the first engine project clouds on the ski slope after the completion of the operation, less than three months has attracted 120,000 people, sales of 11.5 million yuan. In May this year, the seven-color Taihang Tourism Resort and launched the cloud campground project, built to accommodate more than 100 people overnight boutique tents 45, more than 400 people dining catering camping 65, as well as alpine infinity pool, golf practice and other supporting facilities. "Since the trial operation, the daily reception is over 1,000 people from Monday to Friday, and reaches 3,000 people on weekends and holidays, with an average daily business income of over 100,000 yuan." General Manager Song Weiqiang said.
Remote in the mountains of the Zhuohe village to "recreation, slow maintenance" and "out of the circle". Last year, the total number of tourists received nearly 100,000, the village collective economic income of 500,000 yuan. This year, the village continued to promote the high-end lodging, conference training center, kiln restaurant and other recreational projects and infrastructure construction. "It will be able to cater to 700 people and provide 500 beds, allowing tourists to ride between the mountains and water and experience forest recreation." Party branch secretary Shi Aiguo said.
In order to continuously enhance the attractiveness and competitiveness of cultural tourism and recreation, Lingchuan County, led by the Wangmangling scenic area improvement and upgrading project, has coordinated the planning and promotion of the Chess Mountain Forest Recreation Base, the Self Wilderness Mountain Sports Resort Park and other cultural tourism and recreation projects, and has made every effort to build a recreational and cultural industry system covering the whole region, the whole season and the whole age group. Along the 136.6 kilometers of Taihang No. 1 Tourist Highway Lingchuan section, supporting the start of slow, service, information, cultural landscape, farmland financial five supporting system construction, built 9 highway stations, 150 km slow system, 15 parking lots, 5 observation decks, 76 km of landscaping, more than 20 landscape nodes, 10,000 acres of planting along the line of special features, 50 eco-experience gardens, etc., the initial formation of the "fast into the slow tour of the forest recreation base of Chess Mountain, the wilderness sports resort park, and other cultural tourism and recreation projects. It has initially formed a tourism highway system of "quick entry, slow travel and deep experience". Promoting the organic combination of "Recreation + B&B", on the basis of "Ancient Town Station" and "Sleeping Town", 30 villages have been carefully screened to create the "Manor" and "Sleeping Town". On the basis of "ancient town post" and "sleep town", 30 villages have been carefully selected to create a series of recreational lodgings with themes, characteristics and highlights, such as "Manor", "Cloud Brocade" and "Ink and Water". Coordinated development of urban and rural recreation service industry, in the county, built a comprehensive fitness hall and national fitness center 2 indoor stadiums, a public stadium for national fitness, 7 public sports and fitness plaza, 5 kilometers of fitness trails, and in the 5 city parks all supporting sports and fitness facilities; in the countryside, 265 administrative villages have at least 1 place for sports activities, Shifugou, Xixi, and other 9 villages have been built countryside Recreation ecological park, ski slopes, horse racing, fishing ponds and other cultural and sports facilities are readily available ......
A single branch is not spring. Lingchuan County to "cool resort, recreation Lingchuan" as the theme, relying on the "good mountains, good water, good air" resource advantages, in infrastructure, brand creation, market players and other aspects of sustained efforts, and constantly enhance the cultural tourism and recreation industry agglomeration, market competitiveness, environmental protection and innovative development power, make every effort to create a new culture and recreation industry. The power to continuously improve the cultural tourism and recreation industry agglomeration, market competitiveness, environmental protection and innovation and development, and to create a high-quality development of mountain recreation and high quality provincial cultural tourism and recreation agglomeration area with distinctive cultural characteristics, active market players, strong core competitiveness, a high degree of industrial agglomeration, and a pillar effect of the economy. (Wu Yanfei Zhang Wenting)