Media focus, the whole network attention! This activity is really "eye-catching"-written on the occasion of the successful conclusion of the "Recreation Jincheng - Year of China" network international communication activities.
Yellow River News Network Jincheng (Reporter Shang Dongxia) January 19, "Recreation Jincheng - Chinese New Year" network of international communication activities came to a successful conclusion. In the three-day event, international friends, network people and media reporters gathered in Jincheng, field card Jincheng, in-depth experience of the Spring Festival in Jincheng, witnessed the change of Jincheng's recreation, the development of changes, through the lens and text in the multi-platform cross-media channels to the majority of netizens to share the "Oriental Castle, Jincheng on earth, cloud brocade Taihang, poetic painting Jincheng "The colorful charm of Jincheng.
Over the past few days triggered intensive focus of public opinion, the central media, Shanxi province media around the "recuperation Jincheng China Year" "let the world fall in love with the recuperation of Jincheng" "foreign bloggers stroll Jincheng" and other keywords issued Various types of articles.
CCTV International Online played to the advantages of the central media, and reported on the event with columns, graphics, posters, videos and other clusters in a prominent position. Overseas video bloggers decoded "World Recreation Demonstration City" - Jincheng, Shanxi Province", "Jincheng's Natural Scenery and Ancient Town History and Culture Fascinate Foreign Video Bloggers", was heavily reprinted, and according to incomplete statistics, the relevant views exceeded ten million times.
The event also attracted the attention and reports of other central media. Xinhua, CNN and China.com focused on the theme of the event, in which China.com reported a single news item of the launching ceremony with 2,188,000 reads. China.com considered the event to be another innovative move by Jincheng City to promote the internationalization and dissemination of the city's brand, and the mayor of Jincheng, Mr. Xue Mingyao, described Jincheng's five metaphors - "Jincheng Recreation, is a heavy history of inheritance of health, is a nourishing and nourishing ingredients, is a quiet and nourishing landscape scroll, is a beautiful and nourishing the eyes of the creation of art, is a livable and nourishing city brand" is particularly wonderful.
Shanxi provincial media also give special attention. Shanxi Daily published a report entitled ""Recreation Jincheng - China Year" network of international communication activities to start"; Shanxi Radio and Television "midday broadcast", the Yellow River Plus, look at Taihang, Wisdom of life network have focused on this activity; Shanxi Economic Daily, Shanxi Youth Daily and other media released "Let the world pay attention to Jincheng! Let Jincheng go to the world", ""Recreation Jincheng - China Year" depicts "international" Jincheng scroll" and other reports; Yellow River News Network linked to the local channels, in 11 cities and cities shaking voice number, video number to push the video, in the home page of each channel website to push the manuscript, all-round, Multi-angle to the netizens to explain the event ......
Online media from Shandong, Hebei, Anhui and Henan provinces in the "Central Plains City Group" also reported on the event. Qilu.com highlighted the event in its domestic news section; Hebei Network Radio and Television reported it on its homepage; Anhui News forwarded the launching ceremony in its newsfeed; and Xinyang Daily of Henan Province pushed the event to Globe.
The local media in Jincheng also seized this opportunity to provide comprehensive coverage. Taihang Daily, Jincheng Radio and Television Station and other local media released content such as "Jincheng New Year's Taste Goes International" on microblogging and WeChat platforms, which was instantly screened.
Up to now, the total number of media releases reached more than 200, including columns, text, posters, pictures, videos and other forms of reporting, covering traditional paper media, news APP, WeChat, Weibo, video number, jitterbug and other all-media forms.
In just 3 days, the exposure of PC media information has exceeded 50 million, and the topic heat is still fermenting.
Wonderful Jincheng in the eyes of video bloggers
The two-day trip to Jincheng also left a deep impression on the group. Selection of the essence of the place, has walked through the Jincheng citizens of the "back garden" Longma Lake Park, "old Shanxi folk impression base" Situ town, "the first town of the three Jin" Dayang Ancient Town, "The source of Zechu, the world's high capital", visited "Jin Yun Tang" where iron pots are made in the coal and iron city of Jincheng, admired the colorful sculptures of the 28 star constellations, tried to play the iron flower, and tasted the traditional Lunar New Year food such as local Lapa congee, sweet rice, and so on, making the itinerary full of activities.
Vietnamese video blogger Phan Thi Ngoc Xin talked about her impression of Jincheng, "Jincheng has natural geographic advantages and solid basic conditions in the field of recreation, especially after seeing the beautiful scenery of Longma Lake and the Danyang Ancient Town's B&Bs, I agree with the statement that this place is suitable for recreation".
"Jincheng is quite nice and charming. I think it's a good place to visit and hit the town." Irfan, a Pakistani video blogger, fondly introduced Jincheng, Shanxi Province to netizens in his eyes, and he highly recommended the noodle food here, and has already shared this "trip to Jincheng" with his friends.
The video blogger Muhammad, also from Pakistan, was even more impressed by the "Iron Flower" show, and felt that the "Iron Flower" is really no less impressive than the magnificent "fireworks show" anywhere in the world. He expressed it poetically - "the brilliant colors and rhythmic bursts rendered the night sky".
Yemen's Ashan was the first to try the "iron flowers", and he said he would firmly remember Jincheng as a place.
Zhang Wang Li from France was deeply impressed by the diverse landscape and rich history and culture of Jincheng. He said the time spent with the locals was very warm and Jincheng brought him a lot of joy.
George from Nepal also said that it was worthwhile to come to Jincheng to participate in the activities.
In the eyes of the network of people, Jincheng highlights, the beauty of the Spring Festival customs, the beauty of history and humanities, the beauty of the construction of recreation and health ...... may not know which kind of beauty hit you. In fact, the most touching or fans, south of the sky and north of the fan message is also very wonderful:
"Excited tears! For more and more good hometown, more prosperous and strong motherland."
"The Spring Festival has also become a global explosion, this is the charm of Chinese culture!"
" It looks like a sense of atmosphere, full of the flavor of the year, the Spring Festival must go to Jincheng to play!"
......
Two days of activities, whether it is to run to the beauty of the road, or brushing the jittery microblogging, with the multiplier effect of media dissemination, accelerating the opening up of Jincheng, a thousand faces attracted the world's attention, vividly and vividly for the world to feel the "story of Jincheng".
Facing the future, how to tell the world the story of Jincheng?
Facing the future, how to tell the world the story of Jincheng more vividly? How to let the world pay more attention to the beauty of Jincheng?
On the day of the event, Liu Peng, director of the Shanxi Provincial Committee Network Information Office, and Xue Mingyao, deputy secretary of the Jincheng Municipal Party Committee and mayor of Jincheng, unveiled the license plate for the "Central Plains City Cluster AI Intelligence Digital Laboratory". At the same time, "let the world fall in love with recuperation Jincheng" bilingual foreign propaganda website officially announced on-line, Jincheng International Communication Research Institute was inaugurated simultaneously.
The newly established "Central Plains City Group AI Intelligence Digital Laboratory" can provide the generation of twin intelligent digital people and large model training in various industries and fields, and with the help of AI intelligent graphic technology, the government, finance, culture and tourism industries can realize the perfect combination of virtual reality and augmented reality, and further cross-border fusion and innovative development.
Jincheng International Communication Research Institute will focus on integrating internal and external resources, linking various channels of the International Online Media Center, actively building a new ecology of international communication in the new era, and committing itself to letting the world feel the vivid and lively "Jincheng story".
Jia Miaoli, Deputy Minister of Propaganda Department of Jincheng Municipal Party Committee and Director of Municipal Party Committee Net Information Office, said that the "Recreation Jincheng - Chinese New Year" online international communication activities are intended to disseminate the value concept of the Chinese civilization of beauty and harmony and symbiosis, and to further demonstrate the dissemination and influence of the Chinese civilization and oriental culture. I hope that international friends, network people and media reporters in the card Jincheng New Year's journey, the use of the network language and the influence of the big names themselves, to the four seas guests widely spread the beauty of the traditional folklore of the city of Jincheng, the beauty of the humanities and the beauty of the development of the city of Jincheng, to tell a good health Jincheng's story.
All these initiatives indicate that Jincheng City will further increase its foreign publicity efforts, and tell the "Jincheng Story" accurately, vividly and comprehensively through diverse and rich publicity forms and transnational cross-cultural exchanges to help polish the "Recreation Jincheng" city name card and continuously expand Jincheng's popularity. Business card, and constantly expand the international "circle of friends" of Jincheng, to the global show full of vitality, infinite vitality of the new Jincheng, so that more people perceive Jincheng, favor Jincheng, into Jincheng.